Competitor Analysis

Competitor Analysis examines one named competitor's organic search footprint: the keywords it ranks for, its content themes, its backlinks, and the gaps between you. You get a report that ends in an action plan.

To find the market leaders first, use Competitive Landscape.

Before you start

• Give it the competitor's domain, and your own domain if you want a comparison. You can add a topic, category, location or language.
• If your project has no saved competitors, it saves the one it analyses.
• Saving needs a connection with Make changes on.

What it does

1. Runs get_domain_overview for the competitor, and for your site when comparing. If Search Console is connected, it uses your Search Console data as the first-party baseline.
2. Pulls the competitor's ranking keywords with get_ranked_keywords, using filters such as maximum rank, minimum search volume, excluding brand terms, and result types.
3. Adds local tools when location matters.
4. Uses find_serp_competitors when the overlap between you is unclear.
5. Groups the keywords into themes.
6. Pulls backlinks with get_backlinks_overview.
7. Checks live Google results with get_serp_results on terms you share.
8. Writes an action plan.

What it costs

Approximate costs:

• Domain overview: about 15 credits.
• Backlinks overview: about 100 credits for a domain.
• Live Google results: about 5 credits per keyword at depth 20.
• Search Console reads are free.

What it saves

• Project context: the competitor, with a note on its strengths and vulnerabilities, and a research-log line.
• The report.

The report

The report is titled like "Competitor Analysis: example.com — Oct 2, 2026". Sections:

1. Snapshot.
2. The biggest lesson.
3. Where they are vulnerable.
4. Keyword themes.
5. Content patterns and authority.
6. What to do next.
7. How this report was made, with a link to this page.

Tools it uses

get_domain_overview, get_search_console_performance, get_ranked_keywords, find_serp_competitors, get_backlinks_overview, get_serp_results, research_keywords and local tools when relevant, plus update_project_context and save_report through SEO Report.

What's not done

NameIO doesn't offer a way to install this skill yet. See Skills.