Competitive Landscape

Competitive Landscape maps who is winning a search market across several competitors. You get the market leaders, the content themes that work for them, their keyword coverage and backlinks, and the gaps you could go after.

For a deep look at one competitor, use Competitor Analysis.

Before you start

• Give it a topic, seed keywords, a market or category, or your own domain. You can add competitors you already know and a location or language.
• It needs saved competitors in project context. If none are saved, the assistant asks you, or infers them from find_serp_competitors and asks you to confirm.
• Saving needs a connection with Make changes on.

What it does

1. Builds a set of 5 to 10 queries of mixed intent.
2. Checks them with get_keyword_metrics and finds the domains competing for them with find_serp_competitors.
3. For local markets, adds search_local_businesses and get_local_serp_results.
4. Pulls live Google results with get_serp_results, up to 10 queries per call.
5. Groups the recurring domains as direct competitors, publishers, marketplaces, communities or documentation.
6. Runs get_domain_overview on the top three to five.
7. Pulls their ranking keywords with get_ranked_keywords, and their backlinks with get_backlinks_overview where relevant, then writes up what it found.

What it costs

Approximate costs:

• Live Google results: about 5 credits per keyword at depth 20, plus about 2.5 for each extra 10 results of depth.
• Domain overview: about 15 credits.
• Backlinks overview: about 100 credits for a domain, about 65 for a page.
• Keyword research: about 54 credits per seed at the default 150 results.

What it saves

• Project context: competitors it found, and a research-log line. It removes only competitors it added itself.
• The report.

The report

Sections:

1. The market read.
2. Who is winning.
3. Why they win.
4. Gaps and openings.
5. What to do next.
6. How this report was made, with a link to this page.

When the query set is small, the report labels its findings as directional.

Tools it uses

research_keywords, get_keyword_metrics, get_serp_results, find_serp_competitors, get_domain_overview, get_search_console_performance, get_ranked_keywords, get_backlinks_overview, search_local_businesses, get_local_serp_results and get_google_business_questions, plus update_project_context and save_report through SEO Report.

What's not done

NameIO doesn't offer a way to install this skill yet. See Skills.